Bad Blogging Advice You Should Never Try to Follow

The Internet is full of sites and blogs with… blogging advice. There are countless resources for those wishing to make a start in this field and promote themselves or a business they have. The downside is that not all these resources are really useful or effective. If they were, then every single blogger reading them would instantly become successful and draw traffic like never before. Here is the bad advice present ever so often on the web which you should never fall for.

 
One Post (or More!) a Day
This popular tip can quickly ruin your blog and this is how. Not all blog types are suitable for daily posting. In some cases, you will simply run out of topics really quickly. It will lead to a terrible blog burn-out. In addition, it will lower the quality of your writing. By making time to post every day, you won’t have as much time or patience left to proofread, to correct the weak parts and so on. Bad writing turns visitors away. You’ll be thinking that you’re doing something beneficial, but you will only be sabotaging yourself in the end. Turn the “blog every day” advice into “blog regularly”. Don’t force yourself to mark each day on the calendar.

 
Being Controversial
There is one trending thought nowadays – that you have to shock people and to never fear to be original. Unfortunately, here is some blogger’s way of being original and striking in their posts: they expose views that oppose almost everyone’s, they are offending, rude and ultimately unpopular. Eventually it makes no sense to shock people through a radical view on things or through an offensive stance. While it could get you some great traffic at first (people do react to such posts), numbers won’t stay up for long. No one draws anything pleasant or helpful when reading controversial opinions that barely have anything to do with the reality. If you want to find popularity through controversy, make sure you can defend your views and reply with sound arguments to any opposing question. Otherwise, when readers comment and contradict you, you will just make a fool of yourself, like many ‘controversial’ bloggers have.

 
Limiting Posts to a Certain Length
Many will claim they have the perfect recipe when it comes to blog posts and that these have to be of a fixed length: 300, 500 words and so on. In fact, different topics and blog styles call for different types of posts. Even within the same blog, one may have posts that vary in length. Do not fall for such ‘absolutes’.

 
“Have your Say”
Too many blogging ‘gurus’ insist on publishing your opinion on everything. To tell the truth, people are not that interested in what is your attitude towards something. Nor do they care that much about your personal life, your inner values, feelings and such. They are looking for some sort of gratification. What can you offer them? Each post has to offer something to readers: a piece of information, a new perspective, a solution to a problem. When you make posts all about yourself and your blog gets to look like a diary, you are doing it wrong.

 
Opt for Real Training
If you are a total newbie and cannot afford making a wrong step and wasting time, you can certainly resort to How to Blog training. Expert bloggers are now offering their advice on their blogs, teaching others how to succeed. Blog Beast Network, for example, is rich in professional advice coming from the expert behind it, Troy Shanks. When you get professional training you can be sure you are receiving valid tips and not just the standard guess work you usually find in random “hoe to blog” articles.

Getting The Most From Relationship Management Software

Relationship management software is one of the best tools for any business to manage what is happening with both customers and potential customers. This is stand alone or enterprise software that can track every nuance from customer purchases, complaints, dollar amount of purchases, preferences and everything else in between.

As far as customer prospects are concerned, contacts, conversations, bids, quotes, meetings, literature sent, emails, and everything else pertaining to that prospective customer is recorded in the relationship management software.

All of this information is important both from an overall aspect, and in the micro realm as well. Statistics like this help to give a company needed information to help tell what tactics and strategies are effective in bringing customers into the fold.

In the micro aspect, if a sales team is involved it gives detailed information as to what type of effort is effective and perhaps what is not being effective in turning prospective customers into buyers.

Every thing in business starts with a sales call, an advertisement, an approach, an opening statement, and the whole process goes on from there. If you don’t keep track of the “from there” part of the formula, you will never know what really works. What really works is where you need to be most of the time in your sales and marketing efforts. The business who keeps track and can identify that will be miles ahead of its competition.

It is a nice feeling if you are a salesman and you can go back into your CRM system and “re-discover” the previous conversation that you had with a prospective customer, prior to your next meeting. You know that any information that you glean from a meeting with a client or a prospective client, can be stored and retrieved with a minimum of effort.

If you are the director of marketing of a company, you will always have all the data that you need to make projections based upon prior performance of your customer base, which can be extrapolated into a prospective customer base to do projections of future sales.

The old saying of, “If you don’t keep track, your sales will lack,” is very true. Having all the information at your fingertips about your customers buying habits, will help to tailor new marketing campaigns to them at any time.

A salesperson who has all the data from previous meetings and proposals, will be better able to bring the prospective customer back to the one need that is evident, and necessary to do business.

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